Privacy Policy

At makeyouup.net we are committed to protecting the privacy and security of our customers and site visitors, including you. The Make You up team members are customers themselves, both of makeyouup.net and other Internet sites. We therefore fully appreciate and respect the importance of data privacy and security on the Internet.

We believe you should feel both informed and empowered when it comes to our handling and usage of your information. This notice therefore explains:

• what information we collect when you’re using any Make You up website or app, or when you’re communicating with us;
• why we collect that information;
• how we may then use that information;
• how we share that information;
• how long we keep your information, and how we protect it whilst we have it;
• what we won’t do with your information; and
• what choice and options you have to control your information.

So you only need to look in one place to find out all you need to know, this notice covers all Make You up websites, apps and services. That includes the makeyouup.net site, all our international sites, the Make You up mobile site, the Make You up iOS and Android applications, Make You up Marketplace and its app (“Marketplace”), the Make You up Magazine and its app (“Make You up Mag”), Make You up’ platform technology, and all other Make You up websites, apps, developer platforms and other products and services (collectively “Make You up” or the “Services”).

Because we’re an online destination, the wording does have to get a little technical at times. But we’ve done our best to try to explain things as clearly as we can. We’re unlikely to have done this perfectly though, so we’re always happy to take any questions, comments or suggestions relating to this notice. Just contact our Customer Care team if you’d like to discuss this with us.

Our over-arching data principles

Everything we do relating to your information is covered by the following over-arching data principles:

Your information belongs to you, not us – you should be able to control it, and you should know about, and be comfortable with, everything that we do with your information;

We will only collect, keep, use and share your information either (a) for genuine business purposes that we’ve explained clearly to you and that you haven’t objected to, or (b) where we’re legally required to do so – and as soon as those purposes have been fully achieved, we will delete your information;

We will be as clear and open as we can with you on what information we collect, why we collect it and how we use it, so you are informed and able to make decisions to control your information in the ways you’re comfortable with;

As long as we have your information, we will keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards, having kept on top of and appropriately taken into account the latest industry standards and best practice.

How do we collect information about you?

In any interaction you may have with Make You up, we collect information in three possible ways:

1. When you directly give it to us (“Directly Provided Data”)

When you visit Make You up, or communicate with us, you may choose to voluntarily give us certain information – for example, by filling in text boxes and clicking on ‘Send’. All this information requires a direct action by you at that time in order for us to receive it.

2. When our systems collect information or data as you use our websites or apps, or use websites or apps that are connected to Make You up (“System Collected Data”)

These days, whenever you use a website, app, or other Internet service, there’s certain information that gets created and recorded automatically by the IT systems necessary to operate that site, app or service. The same is true when you use our websites, apps and services. For example:

(a) when accessing Make You up, we use “cookies” (a small text file sent by your computer each time you visit our website, unique to your Make You up account or your browser) to make it easier for you to use Make You up, improve your shopping experience with us or so we can record log data relating to the pages you viewed and activities you carried out during your visit. For example, we may use cookies to store your language preferences or other Make You up settings, so you don‘t have to set them up every time you visit Make You up. These cookies may be “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser deletes them). Some of the cookies we use are directly associated with your Make You up account (relating to things like the email address you gave us), and other cookies are not. There are more details on our cookie usage below; or

(b) In addition, the type of device you’re using to access Make You up and the settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, what your device settings are, and why a crash has happened. What information we can be provided with depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or an Android phone. Your device manufacturer or operating system provider will have more details about what information your device makes available to us.

What information do we collect about you, why do we collect it and what do we do with it?

We need to answer this question first at the headline level, before looking at specifics.

At the headline level, we collect two types of information:

“personally identifiable” information (meaning it can be used to specifically identify you); or

“non-personally identifiable” information (meaning it relates to you but can’t be used to specifically identify you i.e. anonymous data like your unique Make You up customer number).

When explaining the specific information we collect about you, we will endeavour to confirm which is “personally identifiable” and which is “non-personally identifiable” on the other.

The easiest way to explain the specific information we collect about you is to look at every different point of interaction you may have with Make You up, as we collect different information at different points in your user or customer journey with Make You up. These interaction points include the following:

• Browsing our site;
• Contacting Make You up, either about an order or for any other reason;
• Clicking on Make You up banners, hyperlinks or plugins.

Set out below is an explanation of what information we collect at each of these interaction points, along with confirmation of (a) whether you directly give it to us, or we collect it with your permission, or whether it is collected by our technical systems; and (b) whether it is “personally identifiable” information or “non-personally identifiable” information:

Browsing Make You up: we use cookies and code which is embedded in our systems to gather and record certain System Collected Data regarding the visitors to the site, such as:

the IP address of the computer or the proxy server that you use to access Make You up – this is personally identifiable information;

The type of device used to access our Services, your computer operating system details and settings, your type of web browser and your settings for that browser, the name of your ISP, (if you are accessing Make You up using a mobile device) your mobile device, your mobile operating system, your mobile device identifier provided by your mobile device operating system, and location data (if you have that functionality set up) and other general device or systems information – this is non-personally identifiable information;

statistical information and log data about number of visits to certain pages on the site (e.g. the home page); the pages you viewed and activities you carried out during your visit; the date and time of your visit; the duration of an individual page view, the paths taken by visitors through the site – this is also non-personally identifiable information.